Think your SEO strategy is safe?

As of this writing, there have been 16 ‘known’ Google algorithm updates since 2013.

There have been so many Google updates that you’re considered ‘old-school’ if you got started in SEO at the beginning of 2014!

How do you make sense of it all?

More importantly, how do you keep up to ensure you are using methods that still work while avoiding the ones that don’t?

First, having an understanding of your objectives is critical. Knowing this will help you formulate the right strategy to meet your objectives.

Next, make sure you build a strategy based on ROI and not just rankings. This will ensure your efforts are producing profitable results.

The easiest way to build a profitable SEO strategy from the start is to take a look at what your competitors are already doing in the industry to profitably get business. This will shortcut your SEO campaign’s success.

And finally, make sure you use the tactics of today, and not of yesterday.

Here is an infographic on the old SEO versus the new SEO.

What SEO Used To Be Versus What SEO Is Now

SEO is not stagnant. It is dynamic and ever-changing.

Don’t get stuck in the stone age with your SEO tactics. It will cost you money, time, and heartache.

Know your objectives, focus on ROI, and use the work your competitors have already done to build a profitable and effective SEO strategy for your small business.

P.S. If you want to see how your Top 3 competitors are profitably stealing business from you click here.